All Roads Lead to Nat’s
The challenge was to graphically conveyed the theme yet didn’t overpower the simple thought that we wanted to leave with the customer. Outdoor enthusiast approach their passion from many different areas – ski, hike, bike, climb, et.al – all of which are catered to by Nat’s. A local road map was drawn to identify the immediate area and streets that would get you to Nat’s. The well known Google Map location icon was used to identify the exact location of Nat’s store and the orange and blue colors were pulled from the Nat’s logo to bring the entire visual together.